White is a color that is often associated with purity, cleanliness, and innocence. It is the absence of color, and is often seen as a blank canvas or a fresh start. White is often used in design to create a sense of openness, simplicity, and sophistication. In terms of its psychological effects, white is often seen as a calming and peaceful color. It can create a sense of clarity and order, and is often used in hospitals and other healthcare settings to create a sense of cleanliness and tranquility. There are many different shades of white, ranging from a bright, almost bluish white to a warm, creamy white. Different shades of white can have slightly different associations and psychological effects, with cooler shades often being seen as more clinical and formal, while warmer shades are often seen as more welcoming and inviting.
Overall, the emotions and associations that people have with the color white can vary depending on the individual and the context in which the color is used.